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Venturing is one of the best kept secrets in America.
When recently polled, only 2.74 percent of Americans knew that the Venturing Program existed. The 2011-12 National Venturing Cabinet challenged themselves to increase the accessibility of the Venturing Program by developing a Peer-to-Peer Recruitment Kit that units can use to promote their own Venturing crews. Throughout the years, Venturing has discovered that the best tactic in recruiting new members is by current Venturers inviting their friends along to events. The National Venturing Cabinet worked with the National Office to develop this year’s Fall Recruitment Campaign into the Peer-to-Peer Venturing Recruitment Kit.
The great thing about this kit is that each crew can personalize it to fit their crew needs including posting meeting or open house information directly on the fliers. The Venturing Recruiting Toolbox kit can be found at www.scouting.org/venturing under crew support. Included in the kit are four different fliers featuring Venturers in action all over the country, a brochure that includes marketing teasers, information on how to join and the basics of what Venturing is. There is also a fact sheet to answer questions about Venturing. All of these files are available as PDFs to download and make copies as needed.
The other part of the National Office Recruitment Campaign for this year is located at www.scouting.org/marketing under National Recruitment Campaign. It has an E-blast and contains fliers, billboards, posters, yard signs, door hangers, bookmarks and postcards -- available in English, Spanish or bilingual as downloadable PDFs.
Thanks to the National Venturing Cabinet and the National Office, you now have the resources to get the word of Venturing out there. It is up to each of you to make this happen. I challenge you to put this toolbox to the test!
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